Behold the toothbrush!

You bright green friends out there may have noticed that there are some items in your household that seem next to impossible to find a greener, earth-friendlier alternative.

Personal care products fall into that category. They are often the ugliest offenders of consumption and environmental waste - disposable razors, plastic containers for lotions of all shapes and sizes, and the one that we find needs replacing at least every six months (with our kids at least)- our toothbrushes. And with a family of four that adds up to hundreds of toothbrushes by the time these kidos flee the nest.

A company that has done an amazing job of closing the loop (which is rare, my bright green friends) is Recycline. A Massachusettes-based company founded by earth-lover Eric Hudson, this company is doing their part and then some. Get this: they actually provide the postage-paid envelope at the store for sending back your used recycline product. How's that for easy?

Back in December I blogged about one of their most popular products - their razors.
Today I was thrilled to find their toothbrush at Whole Foods.

Their toothbrushes are made with recycled Stoneyfield yogurt cups; in fact, 2 million recycled cups have been reused so far. And, bless them, last year they finally turned a profit!

This is just a simple way to make a difference with our dollars: buy your personal care products from Recycline sold at Whole Foods and talk it up to your friends!

Best,
BWB