From Tweet Ignorance to FB Bliss!

From Tweet Ignorance to FB Bliss!
Highlights from Telling Your Story:
the Last Lunch n’ Learn of the Better Business Challenge, April 19, 2012
Water Street Conference Center, Downtown Cville

I thoroughly enjoyed Marijean Jaggers talk on social media at the last Lunch n’ Learn of the Better Business Challenge today! She has a friendly, pragmatic yet compelling invitation for businesses to really make the most of this medium. Not to mention, she really knows her stuff. What a great way to end the Lunch n’ Learn series! Businesses have been engaged and involved in taking up their efficiency and stewardship levels up a notch or three. Now is the time to tell your clients, customers, and community at large what you’ve been up to.

Modern life is complicated these days (I’m juggling the Challenge with 50 volunteers and 106 businesses, trying to make my non-profit financially sustainable, and single mommin it with two elementary-age boys) and I’m sure yours is no different. But I’m seeing and hearing first-hand the difference social media is making.

Big Takeaways for me and maybe you:
*Some folks have said, “Betty needs to be on Pinterest.” This is phase three. I remember 1st came Facebook, then came twitter, I guess this is next. For me, it’s always a matter of time. Interesting that 97% of Pinterest folks are women and it’s the 3rd largest social media platform after 1- FB (800 million on there every day) and 2-Twitter

*Studies show that small biz who blog regularly receive 55% more website visitors. Tweetdeck and Hootsuite are great management tools

*Klout.com can measure the impact of social media and give you an “influence” score. Check it out!

*Don’t link facebook and twitter posts – boring

*Don’t put a profile pic of your cat up – people want to see your face. I couldn’t agree more. Esp since I’m not a cat person AT ALL.
*MUST spiff up my LinkedIn in terms of my personal and professional next step post Challenge (‘tween grants y’all). Ask for recommendation when appropriate (like the end of a project – ah hemmm)
*Good heads up on the lingo on twitter, facebook and linked-in profiles – it’s not necessarily your title but searchable keywords in those short profiles and include something personal

*New Facebook Timeline: It’s time to update your cover image. (oops – haven’t done that!)

*CONNECTING: That’s what all this is about. Finding and cross-linking networks. People are looking for info, so businesses can join those conversations!

*LISTENING: Marijean recommends social monitoring – her favorite: socialmention with a side of google alert

*KLOUT.com – can measure your online influence

*ENGAGE: The great thing about Charlottesville is that people 1- patronize according to their values and are willing to pay a bit more to align those values with the businesses they patronize (validation of what Betty has been saying to businesses). More and more folks are looking to business to play a role in social good. Recently I came across a stat that said people when given two relatively same product choice are much more likely to buy a cause-related product. People care and they want businesses to care.

*Also, people want to know the story behind the business, the people behind the business. Charlottesville enjoys community and relationships.

*PUBLISH: Don’t be boring. Word from MJ: do not put your favorite quote on twitter! Asking a question is good, posting photos, make it interesting, make it personal.

*Tagging is good because then it shows up on not only your FB page, but the FB page of the person/biz you tagged!

*Let’s “Tweetup!” Done deal… Betty needs to have a tweet up at Beer Run… Soon. TBA!

Thanks, Marijean! Can’t wait to implement on my own with Better World Betty and the Challenge AND see what the attendees come up with. Don’t forget, everyone. Post your “One Cool Thing” picture that you’ve done with the Challenge and the one with the most “Likes” will get a free Betty T-shirt! (Let’s have a personal powwow soon!)

Breaking News from Environment Virginia Conference...

Day Two of Environment Virginia Symposium

Hello all!
Betty here is a bit exhausted from a full day of talks and presentations, so this download will be brief...

I'm excited to say that this years' attendance (my first) broke a record of 800 attendees from industry, non-profit, higher ed, and government entities joining together to look at the most pressing environmental issues in Virginia!

The last talk given by George Washington University Professor Scott Sklar was most inspirational and encouraging to me (I have 3 pages crammed full of notes). He laid out a renewable energy future that is overwhelmingly "doable" and he has 24 peer-reviewed studies to back it up! Good to hear that with renewables and energy efficiency we don't need to pursue a nuclear future (Japan and Germany aren't). He had COPIOUS examples of success stories and passed around some cool PV products like a legal size PV panel - think a large bronze shiney sticker - that you can adhere to windows or awnings to generate solar power. He said soon there will be solar generating paint!

He talked a lot about the COST-EFFECTIVENESS of using efficiency technology and sustainability measures. YES! That's what Betty and LEAP have been telling businesses through the Better Business Challenge.

I'll go ahead and start with the end of today's conference then... I just returned from the Governer's Environmental Excellence Awards Ceremony and Banquet. Drum roll please... The GOLD Medal Winners are:

Defense Supply Center in Richmond
Hopewell Generation Facility
Radford University
Volvo Trucks North America, NRV Plant in Dublin

These businesses have been doing things like installing plant-based filtration systems, 40% increase in recycling, installation of a magnetic bearing chiller that saved Radford $20,000 in the first 2 and half months of operation and Volvo's low to no cost initiatives that saved them $33,000 per month (turning of the loading dock lights at night and resetting temps by five degrees!).

There were Silver and Bronze and Honorable Mentions to boot, which I will link and or announce sometime when I haven't been in talks for 12 hours!

Towards Top Highlights and Takeaways for you from Betty's Perspective:

1- City of Dallas' Laura Fiffick share their amazing Sustainabilty Success story... biggest lesson they shared was the importance of TALKING TO EVERYONE when implementing sustainability. From "Top to Shop"!

2- LIGHT POLLUTION
I really enjoyed Laura Greenleaf's presentation about the ill effects on both humans, animals, and night-sky lovers of light pollution. I'm ready to start a Lights Out Campaign in Charlottesville! Who's in?!

A map of night lighting in the United States looked like some sort of map of fireworks. Did you know that we spend 2 billion a year in America on lighting NOTHING which amounts to 15 million tons of Co2 emissions.

Now I know you are saying right now that there is a security and safety issue here. Well studies are inconclusive on this. Check into "Crime Prevention Through Environmental Design"

And Betty's never been about an all or nothing, divisive approach, but about SMART choices. Wasted lighting is simply bad lighting. Technology now allows for focused light and providing light exactly where you need it. Not to mention motion sensing light.

AND get this: the American Medical Association in 2009 found Light Pollution is a public health issue due to increased tumor production and suppressed melatonin production and depression, not to mention the numerous effects on animals and habitat. Did you know that trees that are exposed to too much light (under street lamps for example) can have delayed dormancy and therefore subject to cold injury when winter arrives and they aren't ready for it?

3- I finally heard Rose Brown's talk on how she went a whole year and produced virtually NO garbage and she's still doing it! So inspiring.

4-I heard from a variety of effective local programs that help keep pollutants out of our water and secure this most precious resource. I learned about some cool models/programs like the River Star program going on throughout Virginia that I hope to possibly duplicate Betty-style here in Charlottesville!

All in all a fabulous day of learning and dialogue and idea-generating.

Off to the GREEN land of nod,
Betty

Live from the Environment Virginia conference at VMI

I said I was going to relax and enjoy the luxury of a quiet hotel room with the kids while I'm here at the Environment Virginia conference in Lexington, Virginia. But I cannot resist sharing my experience with you all. It's too important not to!

Better World Betty is here as a honored guest and grantee of the Virginia Environmental Endowment, who gave us our first kick-off grant in the fall of 2010, without whom Betty would not be where we are today! (SO FIRST, THANK YOU!)

And so far, so... interesting and multi-faceted. I want to share with you some highlights and takeaways from the conference which runs from today, April 10-Thursday, April 12.

To begin the conference, a panel discussion was held of former Secretaries of Natural Resources (W. Tayloe Murphy, L. Preston Bryant,Jr., Becky Norton Dunlop, John Paul Woodley, Jr.) hosted by the current Secretary of Natural Resources, Doug Domenech. All had very different things to say about their biggest accomplishments and obstacles while in public service leadership position and even more interesting the top environmental challenges facing Virginia.

I won't bore you with every detail, but want to share some highlights with you.

It was inspiring to hear from M Tayloe Murphy and Preston Bryant about their land conservation successes (under Gov. Kaine the number reached 423,000 acres! Added parks and civilwar battlefields and Nature reserves - yeah)and the pivotal legislation on pollution reduction/clean water strategies in the monumental effort in Saving the Bay (still continuing -we're over halfway to eradicating the dead zone, but still have a lot of work to do).

The top environmental Challenges voiced by these folks?

*WATER supply and pollution concerns
*The possibility of lifting the ban of Uranium Mining in Virginia

AND my favorite (Thank you, Mr. Murphy):

*Getting leaders to DROP their partisan-driven idealogies and join in bi-partisanship and AGREE that there are some things in life (clean air, clean water, trees and greenspace) that supercede any political agenda. We MUST join together and agree! When we are able to do that, we are all better off knowing that the world we are leaving to our children will be secure and the natural beauty of the environment will be remain for generations upon generations.

Speaking of those generations... the afternoon session I chose was about the future of Environmental Education. As a former middle school teacher and with future Betty programs to include young people in sustainability action at the local level here in Charlottesville, I had to attend this session! (other session were Uranium Mining in Virginia - VERY concerned about this as well; Developing Renewable Energy in Virginia - my carpooling colleague from Albemarle County had this one covered; Manure to Energy - despite my desire to hang out with grass-fed roaming cows, more this didn't seem altogether applicable; and Stormwater Toolbox for Municipalities - my city partners/colleagues were in attendance here).

I enjoyed the session lead by Department of Environmental Quality Outreach Education folks, Ann Regn and Angela Neilan (who had HEARD OF BETTY! How cool was that?). We got to hear from Don Baugh of the Chesapeake Bay Foundation whose helping head up the No Child Left Inside Coalition (AWESOME - more to come on this!), Eric Pyle of JMU Prof, Eric Rhoades from VA Dept of Education in Richmond. Don has been in environmental education for over 30 years!

The highlight here for me was this inside scoop:

FOR THE FIRST TIME EVER there will be a summit at the White House (On MONDAY!) about the need for an environmental literacy plan for our schoolchildren in America!

Listen to this: Maryland (the state where I was born, incidentally) was the FIRST state to pass legislation that REQUIRES that all students in that state graduate with some level of proficiency in environmental literacy.

I hadn't been thinking in terms of a plan to have kids be required to have a basic level of understanding about their environment, I guess partly because that's common sense, right? But THIS IS SO FUNDAMENTAL. We have a DAILY relationship with the Earth, the place we live, work and play, that is totally in need of some serious couples therapy! We are still so disconnected from each other. How is the t-shirt I'm wearing right now connected to the planet? The water I just used to brush my teeth... where does it end up after it drains through the pipes? The turkey they served at dinner tonight. What's the connection. It's like I'm on some sort of blind date with the Earth, when we should at least be talking on a regular basis.

I digress.

We are at a game changing moment in history, people, and we need to TAKE THIS STUFF TO SCALE, in Don Baugh's words, but HOW?

1-ENGAGE THE KIDS
2-DON'T DO IT AS AN ADD-ON CLASS, HAVE IT BE AN INTEGRAL PART OF EDUCATION - HAVE IT BE AN EXPECTATION
3-TEACHER TRAINING IS CRITICAL
4-POLICY! TO TAKE IT TO A NEW LEVEL WE MUST HAVE STANDARDS OF QUALITY WE WANT TO REACH

Today's takeaways:
We need a HANDS-ON, embodied, experiential approach to environmental education!
An active and informed citizenship is essential
We need COLLABORATION and PARTNERSHIP and BI-PARTISANSHIP to move policy and action forward
WE NEED A LOCAL and CONTEXTUAL approach which should include Environmental Justice, History, Poetry, Literacy, Movement

i.e. We need BETTY to get funding for more programs! (Among other things. :-)

More from Environment VA tomorrow!
Peace out,
Betty

Today's "What would Betty do?" Question...

Dear Betty,
The place out in Ivy no longer takes paint, according to its Web site. Where can I throw out a bunch of cans of paint around here?
Thanks,
The Helpless Homemaker trying to clean out her basement!

Dear Helpless Homemaker,

Thanks for caring! Fewer and fewer places take paint in Charlottesville. But good news! You do have some options:

This Saturday is Household Hazardous Waste Special Collections Day from 9-2pm at Ivy MUC.

Call Discovery Museum and see if they need any paint.

You can also call CHS and or Albemarle High School (or otherdrama depts (they use paint) or recycle that a t Vanderlinde Recycling at Zion Crossroads!

If you find more stuff in your basement, you can take it to Househould Hazardous Waste Special Collection Day. Some of the things they are taking are:

CFL
Acids
Adhesives
Gasoline
Batteries
Paints
and more... Check out www.rivanna.org

Hope that helps!
Betty

What to do with the Nasty Stuff?

Find this article in newsstands or online

During spring cleaning time, we’ve all come across stuff with the toxic CAUTION label looming. It’s tempting to just throw it away. Problem is, dangerous reactions can happen when hazardous chemicals are combined—not to mention the effects of pollution on our land and sea creatures and, in turn, us humans. Just one quart of oil can contaminate 250,000 gallons of water. And here in Charlottesville, 70 percent of our rivers, lakes, streams do not meet federal and state water quality standards! Everything we flush, put down the sink or drain, on our lawns, ends up being treated and put back into our waterways.

According to Robbi Savage, Executive Director of the Rivanna Conservation Society, one of the most important ways to help is to properly dispose of prescriptions and household hazardous waste.

The city and county will continue Household Hazardous Waste disposal service this spring: for residents, Saturday, April 14 (I've heard they are STRICT with their hours: 9am-2pm). Amnesty collection days for Bulky Waste will follow on the Saturdays of April 21 (furniture/mattresses), May 5 (appliances), and May 12 (tires), which contain flame retardant, freon, and other chemicals unfit for regular trash cans. See rswa.avenue.org/household.htm for the list of items accepted.

CFL bulbs? HHW Day, Lowe’s, and Vanderlinde Recycling accept them.
Partially empty or full paint cans? Vanderlinde Recycling or the Ivy MUC (materials utilization center) location.

Nail Polish: EPA considers this a household hazardous waste. Bring it out to HHW Day.

Never mix used motor oil, antifreeze, gasoline, paint, paint thinner, pesticides, solvents or other potentially hazardous liquids together. Of course, never pour them into the ground or storm sewer.

As for prescription drugs: Most grocery store pharmacies now sell an 8 x 11 envelope ($2.99) to place leftover or out-of-date prescriptions. Or you can wait until National Take Back Prescription Day on April 28. Call ahead to see if your favorite pharmacy is participating. (Details at Environmental Return System: www.sharpsinc.com) To find Cville locations for 2012 take back day check the National Take Back Initiative on this WEBSITE

Hope that helps!
Betty

I saw many familiar and friendly faces at the Paramount tonight listening to an acclaimed author talk about getting kids and everyone, really, more connected to Nature. A large group of folks (I’d say around 300) came out to hear Richard Louv talk about his book the Nature Principle, Last Child in theWoods, and the New Nature Movement. Many for whom I am so grateful for their work in this community: Kate Knott of Living Earth School, Piedmont Environmental folks like my friend Melissa Wiley, Linda Winecoff of the Buford Schoolyard Garden, Todd Barnett of the Field School, Wendy Fisher of Mountaintop Montessori and countless others!

The exclamation mark on his talk came on the ride home when I drove by a plastic grocery bag full of someone’s to-go trash in the middle of the road. I’ve always been perplexed at why people would litter?

To me it’s like peeing in the middle of your living room or spray painting graffiti on your bedroom wall. Who does that?

Louv and I have a similar conclusion: the person who dropped that out their car window was truly disconnected from Nature and the planet and truly doesn’t understand the effect of his/her actions. Our charge as people who are connected and do care is to compassionately reach out and help others see the connection and to choose something healthier for everyone.

Louv wrote Last Child in the Woods, Saving Our Children From Nature-Deficit Disorder and the Nature Principle, Human Restoration and the end of Nature Deficit Disorder. He is the recipient of the 2008 Audobon Medal and chairman of the Children and Nature Network www.cnaturenet.org.

Some take aways for me was that he urged us to think beyond environmentalism and conservation and join what he calls the New Nature movement. He challenged the audience, Do we really JUST want to be sustainable? Adequate. He quoted William McDonough: “Do you want just a sustainable marriage?” Why not shoot for something a lot better than “just good enough.” It’s not just about energy efficiency, he said, it’s about reconnecting on a deep level to Nature – as lawyers, police officers, teachers, entrepeneurs, artists, homeowners, and the list goes on. We all have a role. And (I like this part) let’s not just get kids into nature, let’s get adults in Nature, work in Nature (I’m thinking year two of the Better Business Challenge needs to include board meetings on rivers or in parks!).

And the way we can get more connected to Nature is to simply get out and play in it! He talked about a Family Nature Club in Roanoke that started with a few families and now has over 700 families on its listserv.

I wanted to ask him a question and unfortunately we ran out of time (with my heart pounding and the microphone in hand and everything). So I’ll share it here.

He made a couple of metaphorical references to Nature. Wanting doctors to “prescribe” nature more and needing to heal the bronchial tubes of our rivers. Which got me thinking about Karen Firehock, Director of the Green Infrastructure Center at UVA, who recently told me about her project where kids played in the streams as “doctors” and monitored the stream. And earlier this week I talked to Robbi Savage of the RCS about solutions around cleaning our waterways and she told me that Moore’s Creek is on a “pollution diet.” As a former middle school educator, I used metaphorical thinking a lot and believe that metaphors are a great way to “embody” a concept on a deep level.

So I wanted to ask Mr. Louv what he thought was the most useful and compelling metaphor when it comes to helping connect kids to Nature. I think it’s this idea of the Earth as a body and we are all doctors or healers or personal trainers. We have created “disease” on the planet and we have some serious “healing” to do on this Earth.

And the solution is not going in for a triple bypass surgery, still getting no exercise, eating supersized bad foods, taking more meds, and watching TV. It’s taking a long, hard look at our lifestyle and what we are putting into our Earth body.

Can we look at the whole organism and making healthier, happier, joyful, holistic choices for the betterment of this organism we live on called Earth? I think we can.

I’m looking forward to reading both books, but in the meantime let’s create a Better Backyard for all of us and play in it. The Backyard with Betty Club. Nature play time for kids, teens, dogs, adults, nanas, and pops. Who’s in?

BWB

Apps to help conserve our most precious resource: WATER!

Enjoy this article appearing in Abode magazine this month in newsstands or at www.c-ville/abode.com

Water is vital to everyone, every day. In honor of World Water Day on March 22, this month Betty has found top-rated iPhone applications to help you do your part to conserve our most precious resource.

Drip Detective: I love this clever app that calculates your water waste and cost from leaky faucets. Simply tap the screen each time a drip fall from your faucet and voila—see the reason why you should fix it ASAP!

How Blue Are You? This application launched by American Standards details their highest efficiency products, but also offers a water savings calculator, quiz, and efficiency tips.

How much water do you eat? The Virtual Water Project would like to tell you. This application shows the large amount of water it takes to produce everyday things such as food, paper, and cotton clothes. ($1.99)

My Water Diary: Track your weekly water consumption with this application. Just click on their cute shower, toilet flush or mop graphic to see your use. Only caveat: because it hails from the U.K., it calculates in liters.

Meter Readings will help you easily monitor all of your household utility meters—in addition to water, energy and gas. Once you start entering readings, your usage, costs and savings are calculated and displayed in easy-to-visualize graphs.

Finally Facebook, Friend2Friend, and Siemens have teamed up to offer a Personal Water Footprint Calculator to help you conserve. Take a test and you’ll learn where you use water and get savings tips. Plus, you can share with your friends.

I'll drink a glass of tap water to that!
Best,
BWB

Spring sports start and so does the increase of my carbon footprint!

My eight-year-old son Ian starts soccer this week - the first time he will officially play a sport. We are very excited. If you know me, I have a lot of energy. Now imagine me on five cups of coffee and that's Ian.

I was stressing about buying new gear for his first practice tonight. Ever since my year of no-buying pledge (2008), it's still hard to shop for all new Gear with a capital "G". The shin-guards, the jerseys, the bag, the soccer ball, the cup (OK plastic does have its important uses!), on and on. I remember when I was teaching middle school in Utah over 12 years ago "Channel One" TV had a story on the abusive child labor practices that went into the manufacturing of soccer balls. (For the latest check out this Dept of Labor site

Luckily, someone's a Betty over at SOCA...I found out about the SOCA gear exchange. Phew! So I left work early and zoomed in and out of there with everything gently used. All for under 20 dollars. Cost-effective AND Betty-approved.

Of course, when I drive up I notice the pristine soccer field. Acres of green lawn.

Ugh. That must take a lot of fertilizer and LOADS of water. (Water is on my mind now that it's March. World Water Week is coming - Betty and the Challenge team will be hosting a Lunch n' Learn on the topic for businesses: Stop Throwing Your Money Down the Drain.)

OK. I'll be taking the "less judgement, more curiosity" approach and be asking lots of questions when the time is right. :-) (not when 15 parents are in line behind me!)

Oh yes... then I'll be driving more with practices and weekend games. Luckily at this first stage, all the games will be held at his school, Stone Robinson Elementary. But with two boys in sports (Garrett in baseball), I wonder if I'll be that mom taxi that I vowed not to become.

Carpools will be essential.

Heading down the stairs with a more can-do spirit, I hear one mother say, "Oh, I always bring plenty of extra water bottles!" I wish she meant the reusable kind.

Mental note: REMEMBER our Coleman water jug to every practice and game!

Here I sit thinking of ways to offset our sports footprint and we're not even on the field yet!

harmph...
Betty

Lower Your Cookprint with These Tips...

Cool kitchen: Tools of the trade

My mother is right, again! She’s always telling me, “Use the Crock Pot.” She knows Betty is too busy saving the planet and doesn't have the energy to cook after work. Turns out, she’s the Betty. Crock pot cooking is eco-smart cooking!

This month’s recipe is for energy-efficient cooking.

Woks, electric frypans, slow cookers, and pressure cookers are all more energy-efficient than stovetop burners. Actually, modern pressure cookers use one-third of the energy!

Put a lid on it!

Lids on pots and pans reduce energy use and time for boiling/cooking by 50 percent. (EPA)

Also, pots and pans should be about 1” larger in diameter than the range burner, so you’re not heating the air around it. A 6” pot or pan on an 8” element can waste nearly 40 percent of its heat.

Did you know that using glass and ceramic pans will retain heat more fully than metals, allowing you to turn the oven temperature down by 25 degrees? (Food Service Technology Center and APS)

Respect the convection

Convection ovens, which use fans to circulate air, are about 23 percent more energy efficient than conventional ovens. (DOE) Using a combo microwave/convection is even more efficient. Do you use the self-cleaning feature? It may be convenient but it’s really energy-intensive. Could you opt for a little elbow grease instead?

Hope that helps lower your cookprint!
BWB

The next generation Betty: Welcome these tips from local teenager!

Teresa approached me several months ago wanting to help serve the community Betty-style so I suggested some guest blogs. Here's the first installment. Enjoy and thanks for making a difference, Teresa!

Hi! My name is Teresa and I am a 9th grader at Albemarle High School. I am interested in environmental issues because I am very concerned about the impact that global warming will have on our future. I’m volunteering with Better World Betty because I would love to help make people more aware that global warming is a problem and that we need to reduce our carbon footprint.



I recently read an article (http://news.cnet.com/Earths-temperature-at-400-year-high/2100-11395_3-6087108.html) that stated that the temperature on the Earth is higher than it has been for the past 400 years! In the past century, the Earth’s temperature has risen 1 degree Fahrenheit. However, the rate of temperature increase will accelerate due to retreating glaciers. Ice reflects the sun, so as more glaciers melt, the Earth will absorb more heat.

Most people do not think a 1 degree rise in temperature is much at all (I definitely did not), but it turns out that even small changes in temperature can have a huge impact on Earth. A predicted 5 to 8 degree temperature rise in the next 100 years could cause sea levels to rise half a meter, put some island nations underwater, and wreak havoc in many areas of the world.

But I think the most surprising fact in the article is that 6 to 10 degrees is the difference between today and the deepest ice age!

Most of the recent increase in temperature is caused by human activity, so we definitely need to make it a priority to take action now to slow down global warming.

Here are a few small things my family does to reduce our carbon footprint:

1. We unplug electronics when not in use. Leaving items like laptops, cable boxes, and game units plugged in all the time can waste a lot of energy.
2. We take short showers.
3. We bring our own reusable bags when we grocery shop and our own reusable containers for restaurant leftovers.
4. With the holidays approaching, we will avoid excessive use of wrapping paper by using reusable gift bags, recycled wrapping paper or even the comics from the newspaper.
5. We go to the Better World Betty website for more recipes for green living!

Hopes this helps!
T

Time for a Pantry Raid

Pantry raid
(Find this article here or in newsstands at www.c-ville.com/Abode

Take a moment and consider how much coffee, chocolate, and flour you go through every week. Unfortunately, from farm to cup and bean to bar, chocolate and coffee (along with other staples) both involve an intense process to reach our mouths. This new year, green-raid your pantry and replace accordingly!

Coffee
Fair-trade, shade-grown, organic. It’s hard to keep track, and it’s about to get harder with the recent split between certifying organizations Fair Trade USA and Fairtrade International. For now, these labels are the best way to protect against land loss, help smaller producers have access to resources, promote sustainable practices, and ensure a fair wage. Significant acreage of rainforest is lost every year due to cheap, monoculturally-grown coffee. Bird- and forest-lovers (isn’t that all of us?), look for the Smithsonian Bird-Friendly and Rainforest Alliance labels. The good news: Locally roasted coffee is readily available.

Chocolate
Again, fair-trade organic chocolate is best. Divine Chocolate is 45 percent owned by the Ghanaian farmers who supply its cocoa beans.

Sugar
I recommend agave nectar, honey, stevia, or organic varieties like Florida Crystals.

Flour
Virginia has its own mill: Wade’s Mill, sold at local markets!
Tea and spice
The same designations are important here. What better time to make the switch? The new Spice Diva at Main Street Market is offering a 30 percent discount to folks who bring in their spices to exchange.

Want to know more about specific brands or other food producers? I love these two websites: www.localharvest.org and www.greenamerica.org. Find local sources of sustainably grown food in your area along with green brands and companies.

6 ways to shop local

6 ways to shop local! Check out this article here, in newsstands or online at Abode

This season, Betty helps you think outside the gift box. Don’t fall into the Amazon trap; instead, give the gift of patronizing local businesses!

1. Couch shoppers, head to a cool new online gift shop created by Kate Bennis, Redbud Gifts, which offers local gifts, goodies, and experiences as well as charitable giving opportunities. Purchase a massage or language class, or have a local filmmaker “make your movie.” Everything in the shop originates within 100 miles of Charlottesville. See redbudgifts.com.

2. Visit the Craftacular, a favorite venue of mine for unique hand-made gifts featuring local artists and designers, held this year at Cityspace on December 10 and 11, 10am-6pm.

3. Check out the great selection of upcycled clothing at Firefish Gallery, on Second St. NW just off the Mall.

4. Choose a book written by Virginia authors at Crozet’s Over the Moon Bookstore and Gallery or at one of the many used bookstores in town.

5. Support the local live-performance scene with tickets to a show at the Jefferson Theater, The Southern, Paramount or Live Arts.

6. Bring your holiday host a fine Virginia wine, or Red Rocker Candy (I’m addicted) made in Troy.

Happy Holidays! Betty

Find this story online at Cville Weekly or in local newsstands!

This month, Betty highlights two local artists/creative recyclers, sure to bring out the green giver in you!

Bill Hess, a glass sculptor/artist, and Andy Faith, a mixed media artist, are both archaeologists of sorts with a love of found objects. Both have been known to “dumpster dive” as well as scour junkyards in search of treasures. With all the wonderful materials, textures, colors, and “stuff” available for free,who needs to go out and buy new?

Hess, who is also an engineer, loves reclaiming bits of glass (I once took him a broken vase) and embracing the design challenge of transforming it into something useable like counter tops, tiles,houses, and lamps. Hess’s latest project actually combines recycled glass and activism via a glass greenhouse in Mongolia.

Faith is a woman after my own heart –a collector of ALL things. The City thought she took it a bit too far a few years ago, telling her to clean up her backyard of “future art” (scrap metal) or serve jail time!

She says that “Street trash just isn’t what it used to be,” so she’s thankful that people keep giving her “junk”— broken jewelry, Brillo pads, you name it. Her specialty and a popular holiday gift item are her infamous “overaccessorized” objects. People bring her shoes, chairs, anything really, to have her add recycled/found flair to it. Remember the Barbie Christmas tree at the Consignment House? That was Faith’s. She likes to tell stories with her art–the tragedy and comedy of life and sometimes social commentary–while enjoying the play and the process.

Hess’s work can be found at Vivian’s Art to Wear, Muses, and Etsy, and Faith’s can be found at McGuffey Art Center. Other great places to access local, hand-made art are Cville art, Bozart, and other local art galleries, as well as Etsy shops, where you can search by “recycled materials.”

Go on now, green givers and support the local art scene...

BWB

What's on Betty's Bookshelf?

Starting off the Sunday slow with some great reads, so I thought I'd share!

I feel remiss that some of these are still on the shelf, but hey, I need to give myself a break. Starting a non-profit, or any ground-up endeavor for that matter, as well as being a single-mother of two active boys doesn't leave a whole lot of free time, ya know?!

Ecology of Commerce by Paul Hawken. With the recent kick-off of the Better Business Challenge I was excited to get inspired by the pioneer of sustainaiblity in business. This book will continue to inspire change for generations...

Same can be said of Cradle-to-Cradle by Cville's own Michael Braungart and William McDonough which I feel totally embarassed admitting this publically: I'm still not finished with this important work. (Points for honesty?)

The Better World Handbook Small Changes That Make A Big Difference by Ellis Jones, Ross Haenfler and Brett Johnson I found this book ten years ago and refer to it often. Instrumental in creating the vision for Better World Betty.

Making Ideas Happen by Scott Belsky. A bunch of great ideas on turning vision to reality and creating action-oriented methods for making ideas a reality.

The Nonprofit Board ANSWER BOOK. Borrowing this from Center for Non-Profit Excellence. Next 18 months Betty's transitioning from an advisory board to a governing/working board. Betty's growing up!

I just cracked open: Getting Things Done by David Allen. A friend of mine says this one's a must for busy multi-taskers like myself.

Fostering Sustainable Behavior by Doug McKenzie-Mohr. Read this several years ago - relevant, helpful, inspiring.

Always on the shelf: The Four Agreements by Don Miguel Ruiz. Nothing short of life-changing.

Just purchased: highly recommended If the Buddha Dated by Charlotte Kasl. that's for a different blog...

Still want to read: LOADS of books! Including...

Biomimicry: Innovation Inspired by Nature by Janine M. Benyus

Better Bylaws (yawn) I'm sure it has important infomation

and with a name like Betty, how can one go wrong with this humorous guidebook:
Backcountry Betty by Jennifer Worick. A "Tongue-in-cheek wilderness manual for women who appreciate nature but prefer to maintain their coiffure while interacting with it" I'm pretty OK with an unshowered do, but could be funny!

Best,
Betty

Fridge and Freezer Tips from Betty

A greener cool
Read this Abode article here or on Cville Weekly's website...

What is the one appliance in your home that is on ALL the time, and yet is absolutely essential even for the carbon tiptoers? Your refrigerator/freezer. This month Betty helps you reduce costs on the biggest loser in your kitchen.

First, if your fridge is older than 10 years, you should really replace it with a newer EnergyStar model, which can be as much as 40 percent more efficient. Remember: a top/bottom style is good and freezer on top is the best. Ditch the auto ice-makers and through-the-door dispensers, which increase energy use by 14–20 percent.

Keeping your existing model? Here are some considerations for placement, maintenance and usage. Place away from stoves or direct sunlight, areas where your fridge has to work harder. Vacuum the coils every six months or less. Set the fridge temperature at 35-38 degrees. And please, remember to close the door! According to Home Energy Magazine, door openings account for 7 percent of your fridge energy use.

Now here’s another “cool” tip: place a dollar bill in the door of the fridge and see if it holds. If it falls out easily, you need to fix the seal.

As for freezers, most new models self-defrost, but older models require regular defrosting. A friend recently confessed that she changed her garage freezer when she finally realized it was heating their garage instead of keeping food frozen. Also, keep your freezer packed, so that it doesn’t have to work as hard. You can do this by even filling plastic milk jugs with water (allow for expansion).

Finally, make sure you dispose of your old refrigerator properly by taking it to Cycle Systems where refrigerants can be drained and the scrap metal re-used.

Hope that helps!
Better World Betty

Betty's Top 5 Beach-Inspired Tips for a Greener Summer

Summer time and I'm blogging to you from the beach today. Seeing people with mounds of plastic water bottles, smelling charcoal briquettes, and picking up litter from fireworks left on the beach inspired this blog topic which I shared with you on 106 the Corner this morning...

1- Can charcoal grilling be greener?? There actually are alternatives to the traditional charcoal grilling with less deforestation, fewer gas and soot emissions, and healthier food. Look for the FSC (Forest Stewardship Council) label. They have stringent guidelines in six key areas which require, among other things, the use of sustainably harvested wood. At Lowe's and Whole Foods, you should be able to find a couple of brands - one being Cowboy lump charcoal. There is also "Green link" and even one made of coconut husks.

2- Sunscreen: go to the Sunscreen Database at the Environmental Working Group's website. They rate sunscreens on a scale of 1-10 according to hazardous ingredients. My column in next month's Abode magazine comes out this Tuesday about personal care products for more information. You may not realized that cosmetics in this country are not regulated. Unfortunately there are many unsafe chemicals in our shampoos, shaving creams, and sunscreeens. Lead (in lipstick), formaldehyde, benzoate,parabens,BHA, etc - harmful chemicals are rampant so check out their extensive website. And think about donating 5-10 dollars to keep the website funded.

3-Disposables: Plastic cups, foam and paper plates, paper napkins. You've heard the familiar family mantra: "We don't want to worry about dishes, let's just use paper plates." Wrong. Why not feel great about protecting Earth's resources and do some serious family bonding by asking everyone to BYOF - bring your own flatware - and rinse your dishes after the meal on-site. Invest in a couple of tubs - one for washing and one for rinsing or wash when you get home and your family is well on its way to a lower waste or zero waste event (if one of you composts).

4-Water bottles: We consume 160 million water bottles a day in America. The problem according to back2tap.com:

•Picture a disposable water bottle ¼ full of petroleum. That is how much petroleum it takes to make and distribute a single plastic bottle of water.
•It takes THREE bottles of water to make and distribute ONE disposable plastic bottle of water.
•120 grams of greenhouse gases are generated by a single disposable plastic bottle of water.

Encourage family and friends to carry their own reusable water bottle containers and/or invest in a cooler for those big family summer barbeques.

5 - Seafood Choices: Help keep our oceans alive and well by being a smart consumer of fish. Buy sustainable fish. But how? I use the Monterey Bay Aquarium's Seafood Watch Card: to download your seafood wallet card.

•Blue Ocean Institute
•Environmental Defense Fund
•Marine Stewardship Council
•Monterey Bay Aquarium
•KidSafe Seafood Program From SeaWeb

Summertime is free and easy and beautiful. Let's keep it that way by being conscious of our choices. Best, BWB

Cooling off in the summer... less is more

Find this article at C-ville Weekly newsstands, online, or right here!

Who doesn’t remember splashing in a sky-blue plastic wading pool, flopping onto a vinyl yellow slip n’ slide, or running through the sprinklers? Nothing beats the hot summer sun like the cold splash of water. But can we have fun without all the plastic paraphernalia and water waste? Here are Betty’s secrets.
Mother Nature: Wait for a summer rain to play.
Share: Join a community pool instead of purchasing your own plastic pool or splash equipment.
Two birds: If you absolutely need to water the garden or your flowers or a brown patch of grass, turn on the sprinkler but avoid the hottest hours of the day: post-lunch to 4pm.
Save the leftovers: Use plastic milk jugs with their tops removed, recycled yogurt containers or big buckets, placing them to catch the water. See how much you can collect.
Awareness raising: Americans uses 100 gallons of water a day compared to much of the world consuming 31 gallons or less per day. So each summer our family celebrates “water week.”
We track our water use, using online water calculators. There’s one that takes less than 10 minutes at wateruseitwisely.com. This tool from Siemens and Facebook shows your water use compared to other friends AND to other countries.
We borrow water books from the local library (check out our fave: A Drop of Water by Walter Wick). We study where our water comes from. And we play in the rivers and lakes. Naturally, water-saving actions arise and we have fun doing it.
Increasing drought conditions and our local water plan controversy help us realize that there is no resource more precious than water. So let’s use it wisely!

Houseplant helpers

Find this article in Cville Weekly's Abode

What do draperies, traditionally dry-cleaned clothing, men's aftershave, and flooring materials potentially have in common? They could be off-gassing formaldehyde, terpene, and other chemicals into your home. One solution? Let beautiful houseplants do the purifying work for you through their natural process of breathing oxygen into the air.

Kelly Agee of local nursery Elzroth and Thompson says, "The broader the leaf, the more purifying it is." You'll be needing over a dozen to really cleanse the air. Here are the top recommendations from National Geographic's Illustrated Green Guide:

Boston fern
golden pothos
spider plants
(known to reduce levels of formaldehyde)

areca palm
moth orchids
dwarf date palm
(reduce xylene and toluene)

gerbera daisy
chrysanthemum
spider plants
peace lilies
(reduce benzene)

Other healthy plants include bamboo palm, Chinese evergreen, English ivy, indoor Dracaena species and the snake plant. Now you can breathe a little deeper knowing your houseplants are helping!

Great Consignment Sale!!

THIS IN FROM A LOYAL BETTER WORLD BETTY-IST

Hi lovelies,

the first is my favorite consignment sale: "Divine Consign." i am one of many consigners who together are selling nearly 13,000 items. you can find ladies clothing, housewares, books, and great gifts for few dollars. if you wear a size 7 or 7 1/2 shoe, for example, there are over 130 pairs that await you . . .


it is located at aldersgate church on rio road and begins tomorrow. here are the dates:


Friday, April 29th

10am-6pm (Full Price)



Saturday, April 30th

10am-6pm (Full Price)



Monday, May 2nd

10am-6pm (25% off most items)



Tuesday, May 3rd

12pm-8pm (50% off most items)



Wednesday, May 4th

10am-6pm (50% off most items)




for more info: http://www.cvilledivineconsign.com/main/Home.html

EARTH DAY 2011

It's hard to believe another Earth Day has come and gone! Here are some of the Highlights from the Betty booth...

32 young people "planted" their seed of intention in edible dirt (above picture - I'm handing the dirt to a surprised little guy!): they wrote one thing they would do for the Earth in the next month. My favorite: check out more books from the library. Some others were:

I will finally make a habit of using my reusable water bottle.
I will start composting.
I will use only one paper towel in public restrooms if they don't have an air dryer.
I will volunteer for Wild Virginia.
I will take myself off junk mail lists.
I will bring my own mug everywhere.
I will recycle my ink toner at work.

Thanks, everyone.

Also... 1061 the Corner played Betty's three Earth Songs. Staple It Together by Jack Johnson, Nothing But Flowers by the Talking Heads, Society by Eddie Vedder from Into the Wild Soundtrack (I love eddie vedder and the tribute to Chris McCandless).

Other cool news: We raffled off 3 Betty t-shirts. We received more than 20 new subscribers to the newsletter. And 7 business owners are already interested in joining our Better Business Challenge launching SOON!

All in all it was a beautiful day of interacting with Betty-loving, Earth-loving doers who want a cleaner, healthier, more sustainable Charlottesville for generations upon generations.

Thank you to my Western Albemarle Student Volunteers: Anna, Hannah, and Leah who helped make edible dirt for the kids and who made beautiful earrings and necklaces made of recycled wrapping paper.

Best, BWB