Are you a locallectual?

An exciting new website launched last week in its beta-form. The site, created by two local ladies, aims to help empower consumers everywhere to make purchase more in line with their values. That's so Betty!

Locallectual is a Web 2.0 (wiki-type site which allows its users to add to its content) tool and community for consumers concerned with place of origin and manufacturing processes of consumer goods.

Users can search by category of consumer goods, locale of manufacture, or filter by environmentally friendly and socially responsible criteria.

Betty, for one, is excited to see how this takes shape. Kudos!
BWB